DARKHORSESTOCK - Multichannel growth engine
A stock research platform serving retail investors and stock market enthusiasts who want institutional-quality equity research without paying premium platform fees.
Project Snapshot
Highlights
Built and ran a multi-channel growth engine across five platforms — Telegram, Instagram, Twitter/X, LinkedIn, and WhatsApp.
Scaled the Telegram community to 46,000+ subscribers, turning it into the platform's primary distribution channel.
Grew the Instagram audience past 19,000 followers through a strategic shift from image posts to scripted video content.
Shipped email marketing automation and WhatsApp nurture flows that converted passive followers into an engaged community.
Acted as the bridge between user signal and the founding team, translating community feedback into platform and content decisions.
About the Company
DarkHorseStocks is a stock research platform serving Indian retail investors and stock market enthusiasts who want institutional-quality equity research without paying premium platform fees. The audience comes for deep-dive company analysis, educational content on small and mid-cap opportunities, and a peer community of fellow retail investors. The platform's growth depends on turning free social reach into a loyal, retained community.
Scope of Work
Multi-Channel Strategy
Owned growth across LinkedIn, Instagram, Twitter, Telegram, and WhatsApp with a unified strategy adapted to each platform's audience behavior and format expectations.
Content Format Evolution
Led the shift from image-based posts to scripted video, rebuilding the production pipeline and validating the transition with two months of parallel A/B running before fully committing.
Marketing Automation
Designed and shipped automated email campaigns and WhatsApp nurture flows, building the sequencing logic that converted casual subscribers into recurring, engaged readers.
Cross-Functional Feedback Loop
Translated community signals into platform communication, content priorities, and growth requirements that shaped product direction with the founding team.
Outcomes
Built and ran the growth engine that scaled DarkHorseStocks to 46,000+ Telegram subscribers and 19,000+ Instagram followers.
Delivered a validated video-first content strategy, plus email & WhatsApp automation and a structured community-to-founder feedback loop.
Grew 5 channels with a small team by making Telegram the core and treating the rest as feeders.
Shifted from image to video content without losing momentum via 2 months of parallel A/B validation.
Converted reach into retention by designing WhatsApp as the high-touch community layer.
Tech Stack
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